Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer. … You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

In a nutshell, AdWords is Google’s paid advertising product. … Those are AdWords ads that a company paid for so that people will notice their business whenever they’re searching Google. And, they only have to pay whenever someone clicks on the ad. This is known as cost-per-click advertising (CPC)

Advertising Platforms like Google Adwords, Facebook, Twitter, LinkedIn, etc allows an advertiser to run display campaigns using ad banners that are shown to relevant audiences across the internet, along with being shown natively on these platforms. Display ads enables a company to reach a wide audience based on their interests even if they are not actively searching for the services or products on search engines. We also collaborate with various Display Side Platforms like InMobi, Offergrid, etc depending on the requirements.